Full Circle

Branding, Packaging, Print Design

Full Circle has created a waterless and eco-friendly hygiene pack that’s committed to reducing the amount of single-use plastic, water consumption and general waste at camping festivals. These ‘planet-positive’ products are much kinder to the environment and with £2.50 from every pack sold going to charitable causes supporting sustainability, we’re proud to have helped in a small way via their branding and packaging.

The Brief

When Full Circle’s Founder – Tim Molony – contacted us, he had a strong vision for his product, but no name or brand identity as yet, so we worked closely with him to come up with possible names and straplines before producing logo concepts, product packaging and sales and marketing literature.

The Solution

From a wide range of possible names, ‘Full Circle’, with its focus on recyclability and re-use, captured the holistic feel Tim wanted, and this was soon paired with the ‘planet-positive products’ strapline.

From our initial concepts, this logo, based on a caring circular hand holding an eco-green leaf, clearly stood out, and after delivering a set of simple brand guidelines to help with future application and consistency, we quickly moved onto the Full Circle product packaging, where predominantly-white labels and simple colour-coding system produced a clean, minimal look across the entire range.

We then applied the newly-developed Full Circle brand style to designs for their other sales and marketing elements, including an Investor Pack and Festival Partners Media Pack.


“We’ve worked with Jen & Linda on several creative & branding projects, they are the dream team, can’t rate them highly enough. They instantly understand & deliver exactly what we are after & ahead of time. They are by far the best creative agency I’ve worked with in every aspect & look forward to many more projects.”

Tim Molony, Founder