At Howell & Hicks, we like to think of your ‘brand’ as the personality of your business:
By finding out about your name, your location, your customers, and your competitors, we can help you define your brand and increase its future impact.
DEFINING YOUR BRAND
- What’s your name?
- Where do you live?
- What languages do you speak?
- Who do you talk to?
- What do you say?
- How do you say it?
- And what do you look like?
ESTABLISHING YOUR BRAND
Your sales and marketing materials and communications should look and sound consistent with your brand ‘personality’.
By establishing your brand’s style, and applying it consistently online and offline, customers find it easier to understand you, they grow to trust you, and they gain the confidence to choose your products and services over those of your competitors.
Must more than just a logo, your ‘brand’ should act as a foundation for all your future creative marketing activity, and whenever your business interacts with customers or potential customers, it’s important to think about your brand’s visual presentation:
PROTECTING YOUR BRAND
As your design partners, we’ll act as your ‘brand guardians’, checking all your marketing materials and communications stay looking professional and consistent, and tweaking any elements to make sure they’re all perfectly ‘on-brand’.
An effective brand guidelines document can help with this.
From a simple A4 sheet showing logo versions and their correct usage, to a multi-page brand ‘bible’ with in-depth information about your company’s vision and mission, detailed colour specifications, typography, brand graphics and icons, image style, tone of voice and various branding application examples, it’s a valuable tool for your brand’s long-term protection.