What Makes a Good Graphic Designer + Client Relationship?

Working with professional graphic designer isn’t just about getting great visuals - it’s about finding a creative partner that 'gets' your business.

An agency like Howell & Hicks brings creative skills and expertise to the partnership. And clients bring insights into the business offering, audiences, and brand.

When clients are happy sharing their plans, ideas, and concerns with us, the long-term results are usually much better. It becomes an ongoing collaboration - discussing, challenging, and supporting each other over time - instead of a one-off transaction.

The best client relationships always start with open, honest conversations; about objectives, expectations, and costs. Working together on the initial brief also helps us to understand the objectives, so we can tailor any designs towards specific audiences, budgets, and timelines. But don’t worry if you find it difficult describing what you want or need - we'll guide you through the process to make it all stress-free :)

Once a creative project is underway, communication at every stage is vital to keep things moving and avoid any unnecessary process loops or misunderstandings.

We’re responsible for explaining the design rationale and answering any client questions. And you’re responsible for reviewing the work, and providing feedback - as specific as possible, regarding preferred layouts, graphics, colours, fonts etc.

As with any partnership, the best designer/client relationships are based on mutual respect and trust; both parties feel valued, and excited to produce something great together; unique, memorable designs that deliver better business results.

If that all sounds good…we’d love to hear from you. This might just be the start of a beautiful relationship! :)