All the latest from H&H HQ and interesting news from the world of design.
Wikipedia tells us that business networking is “an activity by which businesspeople and entrepreneurs meet to form business relationships and to recognise, create, or act upon business opportunities, share information and seek potential partners for ventures.”
That all sounds alright, doesn’t it? So why does networking get such a bad name?
It’s a great question. And when Linda’s flat-out designing every single project that passes through the Howell & Hicks studio, I sometimes ask myself the same thing!...
As graphic designers, we’re in the business of making things look good.
But we also need to make sure things work properly, and that our clients’ ‘brand toolkits’ contain everything they need.
Over the years, a company’s logo will be used in hundreds of different ways - online and offline, full colour and mono, big and small. And in our role as ‘brand guardians’, we obviously want to make sure it looks great wherever and whenever it appears.
According to Wikipedia, Print Design is a subset of graphic design and “a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform.”
As designers and as regular consumers of designed ‘things’, the most interesting phrase is “intentional aesthetic design printed on a tangible surface”, so let’s pick that apart a bit...
I know what you’re thinking... That as a design agency, we would say this. But we’re going to say it anyway.
Please, please, please, don’t DIY your company’s branding and graphic design.
As graphic designers, we love defining, developing and protecting our clients’ brands.
So we feel decidedly queasy whenever we see brand logos like these being so badly mistreated.
A logo is a small, symbolic piece of artwork that represents and identifies a business or organisation. That sounds quite important, doesn't it? So why are there so many BAD logos out there, and what makes a GOOD logo?
Whatever branding or design project we’re working on with our clients, we always follow the same 4-step process. When we all understand, and follow the same steps, we stand the best chance of delivering the perfect design solution - on brief, on time and on budget.
A good designer can create a brand that will uniquely identify you and tell potential customers about you and your business. The combination of colour, style, energy and font combine to create your brand.
When this is applied consistently and sympathetically across advertising and merchandise, sales and promotional items, the brand begins to build.
Impactful branding and effective marketing materials rely on consistency. The more consistent you are with your company or organisation's visual presentation, the stronger you’ll look, the more memorable you’ll become, and the more loyal customers or clients you’ll...