It’s difficult to identify what it is that inspires a designer. We all need design inspiration, and it’s not easy to keep work looking fresh and feeling relevant. Our careers depend on a constant supply of creativity and require new ideas almost every day. So it’s really important to recognise what inspires the work, and the best ways to stimulate that imagination. More
#1 Experienced: Our 60 combined years in the design industry, and our experience of working with 'big' clients like Mars, Britvic, The Caravan Club and P&O, means that we’ve both learnt a lot. I know some people don’t like the word ‘expert’ these days, but that’s exactly what we are. Design experts. More
After my last Blog about getting to know strangers at Business Networking events, I thought I’d write this one about a lovely bunch of people that we’ve known for a long time now - Time & Tide Brewing.
They’re our clients and our friends. They pay us in beer, as well as money. And we love their work - which is basically brewing the best craft beers in Kent - if not the country. If not the world. More
Wikipedia tells us that business networking is “an activity by which businesspeople and entrepreneurs meet to form business relationships and to recognise, create, or act upon business opportunities, share information and seek potential partners for ventures.”
That all sounds alright, doesn’t it? So why does networking get such a bad name? More
As graphic designers, we’re in the business of making things look good.
But we also need to make sure things work properly, and that our clients’ ‘brand toolkits’ contain everything they need.
Over the years, a company’s logo will be used in hundreds of different ways - online and offline, full colour and mono, big and small. And in our role as ‘brand guardians’, we obviously want to make sure it looks great wherever and whenever it appears. More
According to Wikipedia, Print Design is a subset of graphic design and “a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform.”
As designers and as regular consumers of designed ‘things’, the most interesting phrase is “intentional aesthetic design printed on a tangible surface”, so let’s pick that apart a bit... More
A logo is a small, symbolic piece of artwork that represents and identifies a business or organisation. That sounds quite important, doesn't it? So why are there so many BAD logos out there, and what makes a GOOD logo? More