A logo is a small, symbolic piece of artwork that represents and identifies a business or organisation. That sounds quite important, doesn't it? So why are there so many BAD logos out there, and what makes a GOOD logo? More
Whatever branding or design project we’re working on with our clients, we always follow the same 4-step process. When we all understand, and follow the same steps, we stand the best chance of delivering the perfect design solution - on brief, on time and on budget. More
A good designer can create a brand that will uniquely identify you and tell potential customers about you and your business. The combination of colour, style, energy and font combine to create your brand.
When this is applied consistently and sympathetically across advertising and merchandise, sales and promotional items, the brand begins to build. More
Impactful branding and effective marketing materials rely on consistency. The more consistent you are with your company or organisation's visual presentation, the stronger you’ll look, the more memorable you’ll become, and the more loyal customers or clients you’ll... More
Google the word ‘brand’ or ‘branding’ and you’ll find hundreds of different definitions. It’s all a bit confusing, isn’t it? But try thinking of your ‘brand’ as the personality of your business, like we do, and you won’t go too far wrong. More